The brief is fairly open but we still have a few little rules:

1.Sheep -  The BAA sting brief is to create something that contains one (or more sheep) with extra points for weaving in references to animation and or the UK). It doesn’t have to be the BAA sheep logo, it can be any sheep or sheep’s, and you can do with it/them as you will, as long as you aim to entertain the BAA audience in a quirky, inventive way (but do try and avoid the usual clichés – and smut!). The brief is similar to that given to the leading animation figures from all the worldwho have created our unique prizes: ranging from Tim Burton to Japan’s Koji Yamamura and Tshiharu Mizutani, Disney’s Glen Kean to Nick Park – or serial conceptualists Dan Greaves and Derek Hayes. Check out previous BAA artists’ work on the website’s Awards Gallery. 

2. Duration - Your sting should be between 4 – 25 seconds in duration 

3. Technique - There are no constraints on technique, genre or style as long as it is animated. 
Just remember – originality is what we’re really after – look at the awards artworks for inspiration, just don’t copy them, that wouldn’t be very original… Be clever and original. Be quirky and inventive. Be daring and dangerous. Just don’t be unacceptably rude and crude.

Who can enter? Students, recent graduates, hobby animators and professionals alike, the retired-but-still genius, as long as you are over 18 and currently UK based you can have a go 

How does it work? Entries can be submitted from October 5th, 2011, with final deadline of February 5th 2012. A selection will be online for public voting, and a final shortlist will be judged by a jury of industry specialists. The quicker you get it done, the longer you have to rack up public votes: but don’t forget that it’s quality above all that counts. We’ll be posting info on the BAA website on how to register your entry and upload it when it is completed, from October 1st.

What’s in it for you? 
Apart from a huge sense of pride and satisfaction from potentially seeing your hard labour up racking up online votes and possibly on the big screen in front of the industries greatest movers and shakers? OK, we’ll throw in a ticket to the galaawards night! And one for the party, so you can network like crazy!

Information Supplied from: www.britishanimationawards.com